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MK DISCOUNT TIRE CENTER

Every retailer’s challenge: how to get customers to come in and come back. After branding MK Discount Tire Center – with We inflate tires. Not prices. – we ran mini-campaigns on seasonal problems and deals. To promote free tire inspections in the spring, we raised concerns about the “hidden gashes, gouges...” that winter can inflict on tires – in print and (with ugly SFX of tires hitting stuff) on radio. Many people drove into MK for the free inspection.