Public Relations

Public relations is the art of telling your company's story in a favorable way toward an ultimate goal. Whether you're announcing company news or publicizing a specific industry perspective, public relations can motivate action by creating or changing perceptions among key audiences.

We have extensive backgrounds in helping brands and corporations like yours develop a polished message, identify your audiences, determine the best methods of delivery, and professionally represent your interest in the public domain. When it comes to presenting and promoting your product, service or company, we have the experience and understanding to utilize every tool, from mass media, to social networks, to one-on-one contact.

WDA (formerly Wireless Developer Agency) had no strategic media relations initiative. After development of key messages and overall strategy, Catalystics set up a Press Room on the company web site to give professional journalists a place to secure all WDA information necessary for them to write their stories. A focused, strategic media outreach program was then initiated to help drive reporters to that Press Room to generate positive news coverage for the company.

When Accenture sought a way to help its global employees recognize the efforts of co-workers anywhere in the world, it developed a platform by which colleagues sent digital Thank You notes to each other. This effort was communicated via a multi-level internal communications initiative to raise awareness of and excitement over the new employee engagement, generating thousands of uses per day.

A major importer of steel products needed help in developing a new web site and writing and placing within it strategic messaging. The new site helped communicate the deep history and experience of the company while at the same time providing important information to potential customers.

The PR Coalition, in conjunction with the U.S. State Department, sought help in developing a communications strategy for the first Private Industry Summit on Public Diplomacy. The forum, which attracted the top public relations professionals in the country and State Department officials, developed an action plan to improve the image of the U.S. and that plan was communicated via the media after the conference.

When Arm & Hammer Baking Soda wanted to communicate more broadly the many uses of its basic product throughout the entire house, “The Little Yellow Box with a House-full of Uses” program was developed. A consumer news bureau helped push key messages in key general interest media.

The U.S. Army Reserve wanted to help communicate its new mission as well as differentiate it from other military services. A program of high awareness events (i.e. the 95th anniversary of the Reserve) and the highlighting of Reserve activities around the world helped achieve this.

When MetLife first purchased the then-Pan Am Building in New York City it sought to reposition the building as a prestigious business address. A multi-faceted public relations campaign helped achieve this. Years later, when the company changed the signage at the top of the building from Pan Am to MetLife, it also sought high awareness of the event. Both successful programs were run in close coordination with the company’s internal public relations and advertising departments.

To help the U.S. Army Recruiting Command celebrate the Army's 225th anniversary, events promoting the Army were conducted in 16 Major League Baseball parks. The centerpiece was New York Yankee Stadium where the Army Golden Knights parachute team landed in centerfield and delivered the first-pitch ball to an Army general on the pitcher’s mound. Earlier that morning, a birthday cake in the shape of a full-size Army Humvee was unveiled in Times Square, securing coverage on all 3 networks.

U.S. ARMY RECRUITING COMMAND