New Product Development
90% of all new products fail. If 90% of all manufacturing, accounting or sales activities culminated in failure, the enterprise would cease to exist. Ninety-five per cent of success in new product development is getting rid of the bad ideas.
We have an extraordinary track record in developing and launching new products including a dozen top ten new products of the year. Taking a tough-minded approach to thinking through the concept and who would use it can save time and money and we have a number of proven tools including Mom™ and Step® that can help you improve your success rate.
We can give you the benefit of 20/20 hindsight before the fact and if it’s a turkey, you don’t have to ask R&D to develop it and you don’t have to ask market research to test it.