Digital marketing is nothing new to us. We were among the earliest participants in the commercialization of the Iinternet, the development of apps for the iPhone and instant video to mobile technology. We can help you understand the possibilities of these new media, and devise a strategy to ensure that your media investment is taking full advantage of the efficiencies new media represents. Because companies that don’t adapt to new media will become increasing less efficient and less competitive.
Social media are so hip they are being deployed indiscriminately. The “we gotta have a Facebook page” syndrome is widespread. Companies need to view this with a jaundiced eye. Implementing it without clear strategic vision is simple herd mentality. Catalystics team members are experts at helping you decide which social media are appropriate and how to best leverage and integrate these media with your overall communication program.
Although some people regard the web as an advertising medium, a direct response model is really more appropriate. Digital media offers you an opportunity to engage your audience. And lead them to take an action—whether it’s to place an order, join your e-mail list, or write a favorable review. That’s not just persuasion, or brand image enhancement, that’s direct response.
New Media Strategies
Think about the expertise that direct response people developed in the world of print. If things like a “Johnson Box” can make a significant difference in direct mail, there are myriad parallel examples that can improve search engine rankings, keyword efficiencies, and the utilization and navigation of a website.
We don’t claim to be the ultimate experts in these disciplines. We will promise you that we possess an extensive understanding of these disciplines, and know the right specialists to call upon to audit your current activities, and bring you truly superior insight and recommended actions.
Digital optimization can then become one more way you can outperform your competition.