Maxine is a seasoned marketing research executive who uses both qualitative and quantitative marketing research solutions to address strategic information needs, among consumer, employee, and advisory board segments. Examples of such design solutions include a large-scale qualitative system for positioning, branding, and communications development and a quantitative system for promotion testing. For over twenty years, she has been known for a hybrid qualitative technique—developed before the days of research hybrids—which has evolved over the years, and now incorporates online technology and client in-room participation. Long-term client relationships include C-suite level consulting.
Early in her career she helped build a four member firm into one of the “Top Forty” market research firms before founding her own consulting practice.
Maxine holds an MSJ in Advertising, from Northwestern University. She has taught marketing research as an adjunct faculty member at Chicago’s Columbia College, and lectured for professional organizations, as well as the Masters in Healthcare Administration at Rush System for Health. Maxine is a certified LearningConnect facilitator, for idea generation and strategic planning.