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CDARS

A start-up company founded by the former head of the Comptroller of the Currency needed a name for its new financial product. This was a way for large sums of money to have FDIC insurance coverage above the usual limits. We coined the term CDARS (Cedars) for Certificate of Deposit Registry Service. We're proud to say the brand has been a mega-million dollar success for Promontory Interfinancial Network.